So you’ve taken that big step and subscribed to your very own digital store. Congratulations! Now it’s time to show the world what you’ve got to offer by adding in product photos. Seems easy enough, right? Well, uploading photos is easy, choosing the right ones, not exactly. Finding the right photos for your online store takes a bit more care & thought than posting a quick snapshot to your Instagram page. Here are 3 tips to help you get started with finding and using the right photos.
1. Use stock photos
If you’re selling products that aren’t custom made/designed or hand made by you, then taking the photos yourself for your online store may not be necessary. The internet is a remarkable information hub where you can access all sorts of things, including libraries of stock photos. Stock photos are professional photographs that are bought and sold on a royalty-free basis and can be used and reused for commercial design purposes. These images are of a quality and standard that you can use to represent your product without the hassle of taking them yourself. Using stock photos also gives your product gallery a more professional look. Although generally, these need to be paid for, there are sites where quality stock photos can be accessed for free. Here are a few:
2. Making the right pick (not all photos should be posted)
If your product is custom or self-made, then stock photos can’t be used, you would need to take these photos yourself. Now you’ve become a photographer, trying your best to mirror what professional photographers do, experimenting with different backgrounds, taking multiple shots and quite ready to upload them all. To have a successful online store, it is recommended to have more than one image, at least 3 – 5 per product and preferably at different angles so that your customers can have an overview of what they’re buying. But, once you’ve settled a bit from the excitement of your new role, don’t upload them all just yet.
Take into account photo quality. Did you use a good background? Is there proper lighting? Are there other unrelated objects obstructing the product or tucked away in the background? Are these photos aligned with your product goals or showing off your branding? By using these key questions as a guide, you can then choose the best photos from the bunch. Alternatively, it may be best to consider these questions even before you start snapping. You can find more tips and guidelines for taking great quality photos here.
3. Use natural and relatable photos
People want to identify and connect with your product. Many brands are opting for photos of real life consumers versus paid models. Take product photos that are lifestyle focused but also speak to your consumer base. You want to look objectively at your images through your viewers’ eyes. Ask yourself what they would think if they saw that and feel free to test it out on a few strangers and friends to get some feedback.
With these 3 tips in mind you are ready to start finding and using the right photos and be on your way to having a phenomenal online store. Good luck!