As a seller do you know YouTube users spent a total of One billion hours watching videos every day? Youtube is the second most popular social network in the world and a common search destination for almost any topic. As a go-to search engine for many, with a growing user base, this means big opportunities for businesses.
Whether your brand is starting a YouTube channel for the first time or you’re a content creator with a small following looking to sell, In this post we break down how to sell on YouTube. You’ll learn what you need to make videos, and how to sell products through YouTube itself.
How to sell on YouTube
- Set up a YouTube channel
- Have a solid video setup, website, or landing page, and create a consistent posting schedule
- Create great content by identifying trending opportunities and maximizing YouTube’s resources
- Make money on YouTube by selling products, joining the Partner Program, and integrating your store
- Streamline your marketing strategy.
Before you start creating video content to sell on YouTube, be sure to have checked off the following three things:
Video setup
Since YouTube is a video platform, it’s important to have a solid video setup to produce high-quality content. Most smartphones nowadays shoot 4K video, or at the very least, 1080p, a great option if you’re not looking to invest in a pricey professional camera.
Additionally, it might be worth adding a few other items to your kit to take your videos to the next level. Consider the following items for your video setup to sell on YouTube:
- A tripod: an absolute must for steady shots, plus this will make filming with different angles easy.
- Lighting: investing in a simple lighting setup will not only elevate the quality of your videos but allow you to shoot at any time of the day. Plenty of budget-friendly options are available on the market depending on what you’re looking for.
- Microphone: a microphone is worth considering if you plan on doing voice-overs or chatty videos. The enhanced sound quality makes a world of difference.
- Video editing software: editing software will go a long way, even if you’re just looking to make some simple tweaks. If you’re a Mac user, iMovie is an excellent option for beginners and, similarly, Movie Maker, its Windows counterpart.
Website or landing page
To sell on YouTube, you’ll need a website or landing page to link to your videos and ultimately drive traffic.
You want to create content that naturally drives your audience to your linked website. You can link to a dedicated page in your video to take it a step further.
Create engaging content
Arguably the most important factor to successfully selling on YouTube is to create engaging content. The last thing you want is to create videos that feel like ads, especially since viewers are bombarded by them as is, and are likely on YouTube for useful and interesting content. Toss your sales pitch out the window and consider these three strategies to create a meaningful connection with your audience that converts.
One of the most popular and effective ways to drive traffic to your videos is by identifying video trends within your niche or trends that you can tailor to your niche. This is useful for two reasons; to determine topic ideas that generate interest and to capitalize on breakout topics with solid interest and less competition.
Videos based on these topics are more likely to be picked up by the YouTube algorithm and shown as ‘Suggested Videos’ and on users’ homepages.
How to find trends:
- YouTube Trending Videos.
- Scope out similar brands and creators.
- Google Trends for YouTube.
How to set up a YouTube channel
Before you start selling on YouTube, you’ll need to create a YouTube channel.
- Create a Google account. If you use Gmail, Google Maps, or any other Google apps, you most likely have an account and can skip to the next step.
- Create a YouTube Brand Account by going to your YouTube account page. Simply click ‘Create a Channel’, and enter a brand name.
You’re all set! Some of the perks of having a YouTube brand account include YouTube Analytics, multiple account admins, and both name and appearance customization to match your brand.
Now that you know the ins and outs of how to sell on YouTube, there’s no better time to start than right now. Click here to create an eCommerce store to sell your product to new customers anywhere in the world.
