Facebook Marketing Campaign is a great easy-to-drive sales to your business. It has tons of advertising tools to target potential customers on social media. The effectiveness of Facebook advertising has a greater impact on your business, that’s why businesses use Facebook ads. Facebook is one of the best channels for reaching your target audience and driving online sales. Luckily, by the end of this article, you will confidently know the 5 Effective Facebook ads Strategies to create ads.
Table of contents
- Benefits of advertising on Facebook
- 5 Facebook ad strategies to try
- Facebook ads strategy FAQ
Benefits of advertising on Facebook
Facebook Ads are a great way to build brand awareness and advertise to new potential buyers, as well as nurture relationships with people who already know your brand. In fact, Facebook offers three key goals or objectives to choose from for each ad:
- Awareness. Use this objective if you’re new to business or advertising on Facebook and want to attract new customers. You may also use awareness goals to launch a new product line or promote an event.
- Consideration. This is sort of the next step in our Facebook ad journey—after your audience has some awareness of your offering, you’ll want to hit them with ads that provide more information. These ads should drive engagement or help you collect leads.
- Conversion. The final step in the journey is getting people to convert. Maybe that means purchasing a product, or maybe you want people to visit your website, get directions to your physical store, or fill out a form providing you with their information.
Facebook is still the social media network with the most active users which also covers Instagram. That’s why it’s important to use intentional Facebook ad strategies to ensure you’re not wasting your budget on ads that don’t contribute to the bottom line.
5 Facebook ad strategies to try
1. Personalize your ads by targeting specific audiences
Facebook Advertising tools provide you with some robust ad targeting options allowing you to get super specific with your target audience, promotions, and ad creative. You can also check the Facebook Audience Insight tools to find specific audiences to try. Facebook’s Core Audience feature lets you hone in on your target market based on five criteria:
- Location. Target specific countries, states, provinces, cities, communities, ZIP codes, etc. You can also set a radius around a central point—for example, users within 10 miles of ZIP code 12345. Demographics.
- Demographics. targeting options include age, gender, education, job, language, political affiliation, income, relationship status, and more.
- Interests. These include hobbies and other things your audience may like to do.
- Behavior. Facebook considers users’ digital behavior in this section, including device usage, network speed, and purchase behavior.
- Connections. This targeting parameter allows you to dictate whether you want to target people who are connected to your Facebook page, and thus already know your brand to an extent, or if you want to exclude those individuals and focus on boosting brand awareness and customer acquisition.
You can target your audience with specific Life events, Weather, or Hobby in your Facebook ads strategy.
2. Nurture repeat customers through Facebook Custom Audiences
You can easily Nurture customers who are familiar with your brand. Facebook Custom Audiences are groups of Facebook users who know about your brand to a certain level. They’ve either visited your website, engaged with your Facebook page or posts, signed up for your emails, made a purchase, or engaged with your brand in some other way.
You can create ads from these four types of Custom Audiences:
- Website Custom Audiences. Build these audiences from users who have visited your website or a specific page on your website.
- App Activity Custom Audience. These segments are made up of people who have engaged with your mobile app or taken a specific action within your mobile app.
- Customer list Custom Audience. Import a customer list spreadsheet and Facebook will match the data to its users to build this audience group.
- Engagement Custom Audiences. Groups of people who have engaged with your Facebook content or ads in the past, including watching a video, submitting a lead form, or viewing your Facebook page. This is a great source for building Lookalike Audiences (more on that next).
3. Expand your market through ‘lookalike’ targeting
Custom Audiences can be used to create new segments with similar characteristics to the target. These audiences are called Lookalike Audiences. Lookalike Audiences are valuable because they have a lot in common with your existing audiences, so you already know what they like and which ads perform well. In many cases, you can use the same ads for your Lookalike Audiences that you’re already running for other targets.
This Facebook ad strategy is a great way to acquire new customers. You already know these groups’ preferences, so you can use proven, effective ad creative to introduce them to your brand.
4. Retarget previous visitors to your Facebook or Instagram pages
If you are not running a retargeting ads campaign, you’re leaving lots of money on the table. Facebook retargeting ads are shown to users who have visited your e-commerce website or interacted with your Facebook or Instagram page in the past. This Facebook ad strategy is a great way to nurture relationships you’ve already started. You can target users down to specific actions they’ve taken. likes on Facebook, products added to cart, or even specific pages visited. You can create an e-commerce website on Cashaam to sell your products anywhere in the world. Click here to create your store.
If you’re trying to sell a certain product, you can retarget users who have visited that product page.
5. Check out your competition in Facebook Ad Library
Attention is the currency of advertising, and in order to know what attracts your audience, you have to know what your ads are up against. Once you’ve developed your Facebook marketing campaign to promote your brand, check out what your competitors are doing as well. Facebook made an effort to increase transparency around advertisers and launched Facebook Ad Library (now Meta Ad Library). The tool essentially serves as a repository for all the current and past Facebook ads run by any advertiser.
When strategizing your Facebook ads, it’s helpful to see which ads your direct and indirect competitors are running. Pay extra attention to the ad creative, including imagery and copy, as well as ad variations.
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