If you’re planning on running Facebook ads in 2023, it’s crucial to familiarize yourself with the platform’s ad sizes and specs. Adhering to these guidelines will ensure that your ads look professional and perform well. In this guide, we’ll provide an overview of the changes to Facebook ad sizes and specs in 2023, as well as specific recommendations for various ad formats.
Image Ad Sizes:
For single image ads, Facebook recommends using images that are 1200 x 628 pixels. This will ensure that your images look sharp and clear on both desktop and mobile devices. If you’re using carousel image ads, each image should be 1080 x 1080 pixels.
To create visually appealing image ads, consider using high-quality, professionally-taken photos that are relevant to your business. You should also consider using visually striking graphics or text overlays to grab users’ attention.
Video Ad Sizes:
Facebook recommends using videos that are at least 720 pixels wide for single video ads. For carousel video ads, each video should be 1080 pixels wide.
To create engaging video ads, consider using compelling visuals and captivating audio. You should also strive to keep your videos as short as possible while still conveying your message effectively.
Collection Ad Sizes:
For collection ads, Facebook recommends using images that are 1200 x 628 pixels. You should also consider using images that are easy to see and understand, as they will be displayed in a smaller size on users’ news feeds.
To create effective collection ads, consider using images that showcase your products in a visually appealing way. You should also make sure to include clear and concise product descriptions, as well as strong calls to action.
Slideshow Ad Sizes:
Facebook recommends using images that are 1200 x 628 pixels for slideshow ads. You should also consider using high-quality, professionally-taken photos that are relevant to your business.
To create attention-grabbing slideshow ads, consider using visually striking graphics or text overlays, as well as engaging audio. You should also strive to keep your slideshows as short as possible while still conveying your message effectively.
Dynamic Product Ad Sizes:
For dynamic product ads, Facebook recommends using images that are 1200 x 628 pixels. You should also consider using high-quality, professionally-taken photos that showcase your products in a visually appealing way.
To create successful dynamic product ads, consider using clear and concise product descriptions, as well as strong calls to action. You should also make sure to use relevant targeting to ensure that your ads are being shown to the right audience.
Canvas Ad Sizes:
For canvas ads, Facebook recommends using images that are 1200 x 628 pixels. You should also consider using high-quality, professionally-taken photos that are relevant to your business.
To create immersive canvas ads, consider using a variety of rich media elements such as videos, interactive graphics, and 360-degree images. You should also strive to create a cohesive and visually appealing overall design.
Conclusion:
In summary, it’s important to adhere to Facebook’s ad sizes and specs in order to create professional and effective ads. By following the recommendations outlined in this guide, you’ll be well on your way to creating successful ads on the platform in 2023.
Want to learn more about Facebook advertising? Check out these additional resources:
Click here to create a Virtual Dollar Card to Start Advertising on Facebook Today!
