Are you wondering how to do a giveaway and make it a success? Creating a sales contest is a great way to drive more eyeballs on your product, but it’s not an easy feat, especially if you don’t have an e-commerce website. In a saturated online market, having an online store is a great way to showcase your products and expand your reach while providing an engaging activity for consumers to take part in.
Still Wondering how to do a giveaway to increase sales? We’ve got you covered. This post will walk you through a step-by-step process, from defining your end goal to choosing which giveaway best suits your brand.
How to do a giveaway to increase brand awareness and drive sales
- Define your goals
- Offer an exciting prize
- Choose a giveaway platform
- Decide on the entry requirements
- Announce the winner and follow up
1. Define your goals
Having a specific goal is an important part of your giveaway contest. This helps you to make more sales and achieve the result you desire, otherwise it can end up being a pointless and time-consuming exercise.
There are three main goals a business brands shoot for with a giveaway:
- Brand awareness: Introduce your brand to more people. This usually results in more social media followers and email subscribers.
- Engagement: Generate a buzz around your brand and products. In action, this looks like more comments, tags, and shares of your posts.
- Sales: Sell more products. This obviously results in more customers.
P.S: Decide which goal is best for your business at the time of running the giveaway. For example, if you want to raise awareness of a new product during its launch, brand awareness might be the best goal. Once you’ve decided on a goal, you can map it to relevant key performance indicators (KPIs). For brand awareness, this might be follower count or the number of email subscribers.
2. Offer an exciting prize
Giveaways with an enticing prize tend to generate higher participation levels. It’s no good offering something your audience isn’t interested in, especially if your goal is to get more customers.
Are you going to give away a new product? An entire collection? Or money? Ideally the prize should align with your brand and give your audience a taster of your products.
When choosing the right prize, consider:
- Your audience (or the audience you want to reach): What are they interested in? What products get them excited?
- Your brand values: What do you want people to associate your brand with? Do you have any staunch values and beliefs that you want to share?
- Your goal: The prize you choose should be geared toward the end goal of your giveaway.
3. Choose a giveaway platform
Where will you host your giveaway? Instagram, Facebook, Twitter, LinkedIn, or Whatsapp? Choose the platform that you either want to see growth on or that you already have an established audience on. If you want to grow your Instagram account, host your giveaway there, or if you already have a huge Twitter followers and want to increase the chances of your giveaway going viral, host it there instead.
4. Decide on the entry requirements
How will people participate in your giveaway? If you take a closer look, most seller runs a social media giveaway to encourage participants to do one or more of the following:
- Follow the brand account
- Share the post with their followers
- Comment on the post
- Tag friends
- Sign up to an email list
- Like the photo or post
- Upload a photo or video
The easier it is to enter, the more participants you’ll get. In fact, some brands count each “action” from the list above as an entry, so one person can claim up to seven entries if they do all of the actions. Again, consider the end goal of your giveaway before you dive into the entry requirements.
Want to grow your email list? Make signing up to your list an entry requirement. Want to generate a buzz around your brand? Get participants to tag a friend and share your post with their followers. Choose just two or three entry requirements to make it as easy as possible to enter while still making it possible to reach your giveaway end goal.
5. Announce the winner and follow up
Once the giveaway has ended and you’ve got a load of entries, it’s time to announce the winner and follow up with them. You can do this privately, but it can boost the credibility of your giveaway and brand if you announce it publicly too, so that participants who didn’t win know that you’ve followed through on your promise. Send them a DM, too, so they know what steps they need to take next and how they can claim their prize.
Conclusion
In this article, we have given you 5 Tips To Drive Sales on Cashaam. As your e-commerce store builder. We are constantly helping you sell across borders. Cashaam is one of the best e-commerce platforms and an easy choice for online entrepreneurs.
