Writing a good product description helps people discover if a product is for them and also has the power to increase sales.
The product description offers product information that the product picture can’t do on its own. For example, you likely wouldn’t buy a laptop by looking at the product image alone. As a shopper you’d want to read about the laptop’s specifications and features. That also applies to fashion — some people may be allergic to certain fabrics and need to know the material of the clothing you sell in your store.
Providing customers with key product information helps customers know if that specific product is right for them, which can help lower return rates.
Your product descriptions should be easy to read and easy to scan. Think about why people should buy your product and convert that into readable content.
To write a great product description, you need to answer every question a customer may have, such as:
- What problem does your product solve?
- What do I gain from using your product?
- What separates your products from others on the market?
Your brief description needs to answer these questions in a way that is easy to read.
Examples of great product descriptions on Cashaam
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